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B2B Privacy Policy

Privacy Policy

Last Updated: June 9, 2023 Privacy policyB2B PRIVACY POLICY

At Back 2 Back Luxury Consignment Boutique (B2B), we believe that you have a right to know what information we collect from you, and we want you to understand our commitment to protecting your privacy. This Privacy Policy (“Privacy Policy”) applies to our stores, websites, applications, or website features you use or access (collectively, the “Sites”), as well as any mobile application (each, an “Application” and together with the stores, Sites and Applications, are referred to as the “Services”).

By using our Services, you agree to the use, disclosure and procedures this Privacy Policy describes, which is incorporated into our Terms of Use.

Please note that this Privacy Policy does not apply to third-party services (each, a “TPS”), such as Facebook, Instagram, or other social network services and commercial partners of Back 2 Back Luxury Consignment Boutique. We are not responsible for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any TPS you access so that you know how they will use and share your information.

1. Information Collected or Received

We collect your personal information in order to provide and continually improve our Services.

Personal information we may collect from you includes but is not limited to:

  • Your name and email address when signing up to create an account

  • Your credit card information when completing an order

  • Your shipping and billing address when completing an order

  • Identifier and other technical information, such as your browser information, operating system information, device information, IP address, and the date, time, length of stay, and specific pages accessed during your interactions with the Services

We maintain one or more databases to store your personal information and may retain it as reasonably required to serve you and operate the Services. The personal information that we collect depends on how you use the Services. Providing your personal information to us is your choice. If you choose not to provide us with certain personal information, you may not be able to take advantage of many features of the Services.

We may aggregate your personal information with information collected from other users to (i) provide you with a better experience, (ii) improve the quality and value of the Service and (iii) analyze and understand how our Services are used.

2. How Information Is Collected

We may collect your information in the following ways:

When You Provide Us with Information to Make a Purchase

If you use our Services to make a purchase, we may request certain personal information from you to facilitate the transaction. We may collect certain financial information from you, such as your credit card information. We store only a very limited portion of your credit card information, in a manner that is generally permitted by credit card issuers. Our payment processing partner stores and processes your credit card or other payment information using industry-standard security measures. By making a purchase through the Services, you give us consent to use and provide your financial information as we consider necessary to process the transaction.

Communications You Initiate with Us

If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Services or through TPS), we may keep a record of your contact information and correspondence for later reference. When we send you emails, we may track whether you open them to figure out how to deliver more delightful and helpful emails and improve our Services.

Third-Party Services

If you create your Back 2 Back Luxury Consignment Boutique account by connecting through a TPS, such as Facebook or Instagram you are authorizing us to use public information from that connected account to help complete your Back 2 Back Luxury Consignment Boutique profile. We collect and store this information and use it to help you connect to our Site. Connecting your Back 2 Back Luxury Consignment Boutique account to a TPS is completely optional, and you will have the opportunity to grant permission when you attempt to connect. Please remember that the manner in which the TPS uses, stores, and discloses your information is governed solely by the policies of such service. We recommend that you review the terms and policies of that TPS, including its privacy and data-gathering practices. Back 2 Back Luxury Consignment Boutique shall have no liability or responsibility for the privacy practices or other actions of any TPS or any other third-party site or service that may be enabled within the Service.

Back 2 Back Luxury Consignment Boutique partners with TPS who set cookies and tracking pixels for Site visitors and members on our behalf in order to deliver their services. These services include targeted online marketing and analysis of data collected through cookies. These TPS technologies allow a partner to recognize your computer or mobile device each time you visit or other sites that also utilize the TPS, but do not allow access to personal information from Back 2 Back Luxury Consignment Boutique. TPS may choose to include Back 2 Back Luxury Consignment Boutique widgets on their sites. When you load a site that has chosen to include our widgets, we receive analytics information through a cookie that may be used to enhance our data or to improve our Services. Back 2 Back Luxury Consignment Boutique does not have access to or control over these TPS technologies, and they are not covered by our Privacy Policy.

Information We Automatically Collect

Like most websites, our Services may incorporate technology such as “pixel tags”, “web beacons” and “cookies” which allow us to track the actions of users of our Services. Pixel tags or web beacons are tracking devices on websites or in emails that can monitor the behavior of the user visiting the website or sending the email. Cookies are small files placed on your computer that recognize you when you return to B2B and that allow us to customize your user experience and improve the B2B service. You may modify the cookies that are accepted by your computer by changing your browser settings, although this may change the way the B2B website is presented to you. Other companies' use of their cookies is subject to their own privacy policies, and we have no obligation to inform you of third-party cookies that are set.

As an example, B2B uses cookies to keep track of your shopping cart and for other personalized experiences. We also use tracking technology to create remarketing audiences of users based on visitor behavior on our Sites. B2B may also deliver custom ads based on your affinities, interests, and geographic and demographic signals. In particular, B2B may use other TPS or services such as Google Analytics to monitor activity on the Site and to assist with advertising. To learn how Google Analytics collects and processes data, please visit: “How Google uses data when you use our partners’ sites or apps” located at

We may also collect information when you are visiting our stores. Like most retailers, we have in-store video and user-friendly technology that helps us understand customer behavior within our physical spaces. We may also anonymously collect wireless device signature information while you are near or in our stores to help us better understand our customers.


If you decide you do not want to receive marketing emails, you can select “opt-out” by following the unsubscribe instructions in the email. Unsubscribing will stop you from receiving most types of communication, but it may not apply to emails about orders or transactions you place through the Services or to responding to your specific request, such as password recovery

3. How Information Is Used

We primarily use the information we collect to enhance the Services and your experience. Except if we sell all or a portion of our business, as described below, we do not sell your personal information to anyone. If we share your personal information, we do so as described below.

We may share your personal information with TPS providers, commercial partners, service providers, and others we conduct business with to: (i) enhance our Services and evaluate the effectiveness of our partnerships; (ii) provide you with additional services related to our Services; (iii) conduct quality assurance testing; (iv) facilitate the creation of accounts; (v) provide technical support; (vi) market the Services; (vii) facilitate business partnerships with trusted partners and/or (viii) to provide other services to B2B.


Generally, we will not disclose your personal information to an unaffiliated third party. However, we may provide your personal information to our employees, contractors, commercial partners, agents, service providers, and designees (“Agents”) to enable them to perform certain services for us including without limitation: order fulfillment, payment processing, Clean Out Bag processing, website-related services such as web hosting, database management, improvement of website-related services and features, maintenance services and distribution of offers, business partnerships, partner promotions, advertisements, and other marketing materials on our behalf.

We may also provide our Agents with non-identifying or aggregate information indicating the demographic information of users on our Website, buying behavior, and opportunities to market to select segments of our users indirectly. When we share non-identifying or aggregate user data, it is done in a way that it cannot be linked with your personal information.

How We Respond to Do Not Track Signals

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature to signal that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser’s user. This Site does not comply with Federal DNT legislation.

Use of Services via Mobile Device

If you use the Services through your mobile device, we may receive a unique identifier or information about your location. You may at any time prevent the Services from using your location by turning this option off at the device level. When you use the Services through your mobile device, we also collect device type and UUID, a unique identifier generated within the Application, and store this information in log files and system databases. We use this information to provide you with the most up-to-date application and features or to advertise or promote products or services to you that are applicable to your device type.

Business Transactions and Transfers

If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, B2B customer information (including personal information) will likely be shared for evaluation purposes and included among the transferred business assets. If an acquirer that has assumed all or part of our business materially alters how it uses or shares your personal information then at the time of initial collection, the acquirer will provide prior notice of the new or changed practice.

Compliance with Laws and Law Enforcement

B2B cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to the government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal processes, to protect our rights or the rights of our users or others, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be illegal, unethical or legally actionable activity. We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to accomplish the foregoing.

4. Information Security

Without limiting the terms of our Terms of Use and this Privacy Policy, you understand that we do not guarantee that your use of the Site and/or information provided by you will be private or secure and we are not responsible or liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Site. You also understand that any information provided by you or collected by us or our Agents in connection with your use of the Site will be used in the manner described in our Terms of Use. Any information that you provide to us is done so entirely at your own risk. Please do not use the Site if you do not agree to the terms and conditions described in this Information Security section.

5. Updating and Revising the Privacy Policy

We review this Privacy Policy at least once every 12 months to make sure it complies with applicable law and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Last Updated” at the top of this page so that you can tell if it has changed since your last visit. Please review this Privacy Policy regularly to ensure that you are aware of its terms. Your use of the Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.

6. Personal Information You May Access

Through your account settings, you may access and edit the following information: name and password, shipping address, billing address, and email address.

The information you can view, update, and delete may change as the Services change.


If you have any questions, please contact us using the following information:


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